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FreshDirect is classified under MCC 5411 (Grocery Stores, Supermarkets). The best card for FreshDirect purchases is the Freedom Flex (no annual fee), earning 5x on grocery stores, supermarkets — an effective return of 10.25%.
Grocery stores like FreshDirect are crucial for daily expenses, and credit cards that cover MCC 5411 with high earning rates make these routine purchases more rewarding.
Pro Tip
Maximize your rewards by setting FreshDirect as your default delivery address in the card's mobile app to ensure every dollar spent earns top-tier points.
When you pay at FreshDirect in the app or online, your card issuer sees MCC 5411 in the transaction data. This code tells your bank that the purchase was made at a grocery stores, supermarkets merchant. Bonus reward rates on your card apply based on this MCC — not the merchant name itself.
If your card earns bonus points on "grocery stores, supermarkets" purchases, FreshDirect transactions will qualify — even if your card terms only mention a category name and not FreshDirect specifically. The key is that the MCC matches your card's bonus category definition.
You can verify the MCC on any FreshDirect transaction by checking your card's mobile app or statement. Some issuers display the merchant category alongside the transaction details. For the most accurate information, contact your card issuer's customer service and ask whether MCC 5411 qualifies for bonus rewards.
Merchant Category Code 5411 is assigned by card networks (Visa, Mastercard, Amex, Discover) to classify businesses in the Grocery Stores, Supermarkets industry. Issuers use MCCs to determine which transactions qualify for bonus reward rates. When a merchant is assigned MCC 5411, all qualifying card programs that include grocery stores, supermarkets as a bonus category will apply the elevated earn rate.
The Retail industry group encompasses several related MCCs. Not all merchants in a similar business will share the same MCC — for example, a grocery store inside a warehouse club may code as wholesale ({"5300"}) rather than grocery ({"5411"}). Always verify with your issuer if you're unsure whether a specific merchant qualifies for bonus rewards on your card.
Other Grocery Stores, Supermarkets Merchants (MCC 5411)
Spending $200/month at FreshDirect with the Freedom Flex (5x on grocery stores, supermarkets) earns approximately $120/year in rewards. A basic 1% card earns $24 on the same spending. That is $96 more per year with no annual fee.
Prefer no annual fee? The AAA Daily Advantage earns 5x at FreshDirect merchants, earning $120/year with no annual fee.
Frequently Asked Questions
What MCC code does FreshDirect use?
FreshDirect uses MCC 5411 (Grocery Stores, Supermarkets). This code is assigned by card networks and determines which bonus reward categories apply when you pay at FreshDirect.
Which credit card earns the most rewards at FreshDirect?
The Freedom Flex earns 5x on grocery stores, supermarkets purchases (MCC 5411), making it the highest-earning option at FreshDirect among the cards we track.
Does my card earn bonus rewards at FreshDirect?
It depends on your card's bonus categories. If your card earns bonus rewards on grocery stores, supermarkets purchases, FreshDirect transactions (MCC 5411) will typically qualify. Check your card's terms or app, or call your issuer to confirm.
Is FreshDirect classified as grocery stores, supermarkets for credit card purposes?
Yes. FreshDirect is classified under MCC 5411, which falls in the Grocery Stores, Supermarkets category. This means cards with grocery stores, supermarkets bonus categories will apply the elevated earn rate at FreshDirect.
What is MCC 5411 and what merchants use it?
MCC 5411 stands for Grocery Stores, Supermarkets. It is assigned to businesses that primarily operate in grocery and supermarket purchases. Besides FreshDirect, other merchants in the same MCC include similar businesses in the retail industry group.
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Full disclosure
MCC data based on card network classification standards.
Rankings verified monthly from official card issuer terms.
Last verified: March 16, 2026.
Full methodology: www.pointspick.com/methodology.
