MCC 5965 covers DIRECT MARKETING – CATALOG AND CATALOG AND RETAIL MERCHANT merchants, classified under retail. To maximize rewards at these businesses, look for credit cards with broad spending bonuses or retail category multipliers. MCC Lookup Tool to find which cards earn bonus rewards here.
Catalog and direct marketing businesses like QVC, HSN, and JCPenney's catalog division code purchases here. These include online and TV shopping for a variety of products.
Cardholders often误以为所有在线购物都会归类于此MCC，但实际上只有特定的目录营销和电视购物会被编码。
MCC 5965 stands for Direct Marketing – Catalog and Catalog and Retail Merchant. It is a four-digit Merchant Category Code used by payment networks to classify businesses in the retail category.
Merchants classified under MCC 5965 (Direct Marketing – Catalog and Catalog and Retail Merchant) operate in the retail sector. Card networks assign this code during merchant onboarding based on the primary business activity.
MCC 5965 (Direct Marketing – Catalog and Catalog and Retail Merchant) is not currently a dedicated bonus category for most major credit cards. For retail spending at these merchants, a flat-rate rewards card (1.5–2% on all purchases) is typically your most reliable option. Use our MCC Lookup Tool to find the best card for any specific merchant.
Currently, no credit cards in our database have a dedicated bonus category for MCC 5965 (Direct Marketing – Catalog and Catalog and Retail Merchant). Most purchases posting with this code will earn base rewards (typically 1–1.5x on everyday cards). A flat-rate cashback card is the most predictable choice for retail spending.
MCC 5965 is assigned to businesses providing direct marketing – catalog and catalog and retail merchant services. While this is a less common merchant category, any purchase that posts with code 5965 will be classified as 'Direct Marketing – Catalog and Catalog and Retail Merchant' by your card issuer, which determines whether retail category bonuses apply to that transaction.
MCC 5965 (Direct Marketing – Catalog and Catalog and Retail Merchant) and MCC 5013 (Motor vehicle supplies and new parts) are both in the retail category but cover distinct merchant types. MCC 5965 is used for direct marketing – catalog and catalog and retail merchant businesses, while MCC 5013 is assigned to motor vehicle supplies and new parts merchants. Both may qualify for the same bonus category on your card — check your card's terms or use our MCC Lookup Tool to confirm.