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MCC Code
5966

MCC 5966: Direct Marketing- Outbound Telemarketing Merchant — Credit Card Bonus Rates

Also classified as:
Visa: “Direct Marketing- Outbound Telemarketing Merchant”
MC: “Direct Marketing- Outbound Telemarketing Merchant”
Quick Answer

MCC 5966 covers DIRECT MARKETING- OUTBOUND TELEMARKETING MERCHANT merchants, classified under retail. To maximize rewards at these businesses, look for credit cards with broad spending bonuses or retail category multipliers. MCC Lookup Tool to find which cards earn bonus rewards here.

Companies like AT&T and Comcast use MCC 5966 for outbound telemarketing calls. Specific purchases include phone upgrades, cable service sign-ups, or insurance quotes made over the phone.

Common Confusion

Cardholders often误以为这里指的是所有电话购物,实际上是指公司通过电话进行的营销活动和销售。

Related MCC Codes

5013Motor vehicle supplies and new parts 5021Office and Commercial Furniture 5039Construction Materials, Not Elsewhere Classified 5044Office, Photographic, Photocopy, and Microfilm Equipment 5045Computers, Computer Peripheral Equipment, Software 5046Commercial Equipment, Not Elsewhere Classified 5047Medical, Dental Ophthalmic, Hospital Equipment and Supplies 5051Metal Service Centers and Offices

Frequently Asked Questions

What is MCC code 5966? +

MCC 5966 stands for Direct Marketing- Outbound Telemarketing Merchant. It is a four-digit Merchant Category Code used by payment networks to classify businesses in the retail category.

What types of businesses use MCC 5966? +

Merchants classified under MCC 5966 (Direct Marketing- Outbound Telemarketing Merchant) operate in the retail sector. Card networks assign this code during merchant onboarding based on the primary business activity.

Which credit cards earn bonus rewards at MCC 5966 merchants? +

MCC 5966 (Direct Marketing- Outbound Telemarketing Merchant) is not currently a dedicated bonus category for most major credit cards. For retail spending at these merchants, a flat-rate rewards card (1.5–2% on all purchases) is typically your most reliable option. Use our MCC Lookup Tool to find the best card for any specific merchant.

How many credit cards earn bonus rewards at MCC 5966 merchants? +

Currently, no credit cards in our database have a dedicated bonus category for MCC 5966 (Direct Marketing- Outbound Telemarketing Merchant). Most purchases posting with this code will earn base rewards (typically 1–1.5x on everyday cards). A flat-rate cashback card is the most predictable choice for retail spending.

What merchants are classified under MCC 5966? +

MCC 5966 is assigned to businesses providing direct marketing- outbound telemarketing merchant services. While this is a less common merchant category, any purchase that posts with code 5966 will be classified as 'Direct Marketing- Outbound Telemarketing Merchant' by your card issuer, which determines whether retail category bonuses apply to that transaction.

What is the difference between MCC 5966 and MCC 5013? +

MCC 5966 (Direct Marketing- Outbound Telemarketing Merchant) and MCC 5013 (Motor vehicle supplies and new parts) are both in the retail category but cover distinct merchant types. MCC 5966 is used for direct marketing- outbound telemarketing merchant businesses, while MCC 5013 is assigned to motor vehicle supplies and new parts merchants. Both may qualify for the same bonus category on your card — check your card's terms or use our MCC Lookup Tool to confirm.

Data verified Mar 2026 · Methodology · Advertiser Disclosure