The Customized Cash Rewards earns 3.0X on choice_categories, 2.0X on groceries, 1.0X on all_purchases with a $0 annual fee.
Our Verdict
The Customized Cash Rewards is a cashback rewards card from Bank of America that carries a no annual fee on the visa network. At its core it earns 1.0X cash back on everyday purchases, making it straightforward for cardholders who want predictable, consistent returns.
Cash-back seekers will appreciate the simplicity — every dollar spent converts directly to statement credits or deposits with no points math required. The Customized Cash Rewards is best suited for cardholders who prioritize easy redemptions over maximum aspirational value.
With no annual fee, there is virtually no downside to keeping this card long-term even as a backup. It adds to your credit history and earns rewards at zero ongoing cost.
Apply for the Customized Cash Rewards →Rewards Structure
Fee Analysis
The Customized Cash Rewards has no annual fee, making it an excellent choice for anyone who wants rewards without a yearly cost. There is no break-even spending threshold to worry about — every dollar of rewards is pure value.
Where This Card Earns Bonus Rewards
| Category | MCC Code | Bonus Rate | Example Merchants |
|---|---|---|---|
| Gas | 5541 Service Stations ( with or without ancillary services) | 3x | 7-Eleven, 7-Eleven - Albuquerque, 7-Eleven - Anaheim, 7-Eleven - Anchorage |
| Gas | 5542 Automated Fuel Dispensers | 3x | BJ's Gas, BJ's Gas Station, Costco Gas, Costco Gas Station |
| Online-Shopping | 5999 Miscellaneous and Specialty Retail Stores | 3x | AliExpress, Amazon, Amazon.com, Boxed |
| Dining | 5812 Eating places and Restaurants | 2x | Acapulco Restaurant, Another Broken Egg, Applebee's, Applebee's - Albuquerque |
| Dining | 5813 Drinking Places (Alcoholic Beverages), Bars, Taverns, Cocktail lounges, Nightclubs and Discotheques | 2x | AMF Bowling Centers, Angry Orchard, Applebee's Bar, Bar Louie |
| Dining | 5814 Fast Food Restaurants | 2x | Arby's, Arby's - Albuquerque, Arby's - Anaheim, Arby's - Anchorage |
Click any MCC code or merchant name to see all cards that earn bonus rewards there.
Strengths and Weaknesses
Strengths
- 3X top earn rate on bonus categories
- No foreign transaction fees
- No annual fee
Weaknesses
- 1X base rate on non-bonus spending
How to Apply
You can apply for the Customized Cash Rewards directly through Bank of America's website. The application takes about 5 minutes and requires your Social Security number, annual income, and housing payment information. Most applicants receive an instant decision.
Before applying, check if you are pre-approved on Bank of America's website — a pre-approval uses a soft pull and does not affect your credit score.