The Southwest Priority earns 3.0X on airlines, 2.0X on hotels, 2.0X on transit, 2.0X on streaming, 2.0X on internet, 1.0X on all_purchases with a $229 annual fee.
Our Verdict
The Southwest Priority is a points rewards card from Chase that carries a $229/yr on the visa network. At its core it earns 1.0X Rapid Rewards Points on everyday purchases, making it straightforward for cardholders who want predictable, consistent returns.
Points enthusiasts will find the most flexibility with the Southwest Priority. Rapid Rewards Points can be redeemed for travel, gift cards, statement credits, or transferred to loyalty partners. Cardholders who maximize transfer partners often extract 1.5–2+ cents per point, well above face value.
The $229/yr fee is the key variable — run the numbers against your actual spending. If the rewards and benefits offset the fee, this card earns its place in your wallet. If not, consider a comparable no-fee alternative.
Apply for the Southwest Priority →Rewards Structure
Fee Analysis
The Southwest Priority charges $229 per year. To justify this fee, you need to earn at least $229 in rewards and benefits annually.
Statement credits: $75 Southwest Travel Credit ($75/yr). These credits total $75/yr, bringing the effective annual fee down to $154.
Premium cards like this typically pay for themselves through travel credits, lounge access, hotel status, and insurance protections. The fee is worth it if you actively use at least 2-3 of these benefits.
Where This Card Earns Bonus Rewards
| Category | MCC Code | Bonus Rate | Example Merchants |
|---|---|---|---|
| Airlines | 4511 Airlines, Air Carriers ( not listed elsewhere) | 3x | Aegean Airlines, Aer Lingus, Aeromexico, Air Arabia |
| Hotels | 7011 Lodging – Hotels, Motels, Resorts, Central Reservation Services (not elsewhere classified) | 2x | 21c Museum Hotels, 25hours Hotels, AC Hotels by Marriott, Alila |
| Internet | 4816 Computer Network Services | 2x | AT&T Internet, Backblaze, Box, Carbonite |
| Streaming | 4899 Cable and other pay television (previously Cable Services) | 2x | Acorn TV, Amazon Prime Video, AMC+, Apple TV+ |
| Streaming | 5815 Digital Goods: Media, Books, Movies, Music | 2x | Amazon Prime Video, Apple Books, Apple TV+, Audible.com |
| Streaming | 5816 Digital Goods: Games | 2x | Amazon Music, Apple Music, Audible, Deezer |
Click any MCC code or merchant name to see all cards that earn bonus rewards there.
Benefits
Effective Annual Fee
Strengths and Weaknesses
Strengths
- 3X top earn rate on bonus categories
- No foreign transaction fees
Weaknesses
- $229 annual fee
- 1X base rate on non-bonus spending
How to Apply
You can apply for the Southwest Priority directly through Chase's website. The application takes about 5 minutes and requires your Social Security number, annual income, and housing payment information. Most applicants receive an instant decision. Note that the $229 annual fee is typically not charged until your first statement closes.
Before applying, check if you are pre-approved on Chase's website — a pre-approval uses a soft pull and does not affect your credit score.